The Japanese camera maker is under fire for hosting an advertising event that featured 32 professional photographers testing its new D850 camera.
One problem: All 32 photographers were men.
The absence of women was first spotted by photography blog Fstoppers.com, which sarcastically asked whether the camera was designed specifically for men.
A fierce backlash followed on social media.
“Hey Nikon: are you planning to release a version of the D850 for women? A pink one, maybe?” Juan Carlos Munoz, an amateur photographer, asked on Twitter.
Photojournalist Leah Voss also voiced her disappointment: “As a lifelong @NikonUSA shooter, this profile on 32 all male photographers is pretty disheartening.”
Nikon ( said in a statement that it wanted to “thank the community for raising this and challenging us.” )
“Unfortunately, the female photographers we had invited for this meet were unable to attend, and we acknowledge we have not put enough of a focus on this area,” it added.
Nikon did not respond to questions about how many women were invited.
Nikon said in its most recent annual report that only 10.6% of its employees are women. It has set itself the goal of boosting the share to 25% by 2021.