Sales letters are important tools for effective internet marketing. The purpose is to generate new leads or increase sales. The first impression for your customer is created by a sales letter. Since they are so significant, many companies hire professional writers to create them However, if the size of your business is small or you are just starting out you may not have the budget to pay a professional writer. In such a case, you will need to write it yourself. Here is some advice on how to create one.
Before starting to write, identify your target audience. Try to imagine what the needs of a typical customer associated with this target audience group would be like. Think of what kind of problems such a customer might face and see how you can solve their problem through your products or services. This will help you write a truly persuasive sales letter.
Avoid using passive voice in your sales copy. Use active voice and stick to powerful verbs. You should make your writing as action-oriented as possible.
Do not be vague in your writing. Your confidence in your products and services should be reflected in your writing.
The best way to reach across to your customers is to write to them in a casual, friendly tone. Avoid writing formally and try to personalize your writing as far as possible. While writing, imagine that you are speaking to someone who is sitting in front of you. Through this technique you will be able to get across to thousands of customers who will feel as if you have written the sales letter just for them.
First, list the features of your products and then see you can best transform these into benefits. Instead of just providing a list of features, try and show the customer how they can benefit by using tour product. Personalize your writing by using the word 'you' very often.
The facts states in your sales letter should be 100% accurate. Include customer testimonials only if you have actually received them from customers.
The introduction to your sales letter should be powerful and compelling so that the reader is encouraged to read the rest of the copy. You could also add an important point in the PS line.
Do not assume that the reader knows what you want them to do. You need to tell the reader what to do next.
Your sales letter should overall be interesting and exciting enough to grab the reader's attention. Uninspiring sales copy is of no use as the reader will probably stop reading it half way through.
Make sure your sales letter is free of spelling, grammar and punctuation errors.